They did a great job designing CSP Solutions Group sites, and did all the branding for all products.
Rouba holds a BA in Graphic Design from Notre Dame University and a Styling & Pattern Making degree from SMODE Beirut. Her career began in the F&B sector, where she headed design for seven brands across the Middle East at Blends Holding.
In 2010, she launched Melon Studios with the vision of blending strategy, creativity, and execution under one roof. Since then, she has led projects across multiple industries, with a special passion for food & beverage concepts. Rouba’s philosophy is hands-on: “Our clients are our partners, we grow together.”
At Melon, we believe growth starts with a strong foundation. We craft strategies, design identities, and shape experiences that spark recognition and drive impact. Branding is more than design, it’s experience. That’s why our process is collaborative, treating every client as a partner. From strategy and identity to interiors and digital, we create solutions that connect authentically and resonate locally and globally.
We see the bigger picture. With curiosity, collaboration, and inspired design, we help founders and businesses grow, building brands that stand out, scale, and last.
Our roots are in food & beverage branding, and it remains our expertise. From full restaurant identities to interiors, menus, content creation, and promotional campaigns, we provide end-to-end creative solutions for hospitality brands.
We know the restaurant industry inside out and understand what it takes to build a brand that connects with diners. With our partners, we also develop operations manuals and franchising support for restaurant growth and expansion.
They did a great job designing CSP Solutions Group sites, and did all the branding for all products.
They did a great job designing CSP Solutions Group sites, and did all the branding for all products. They did a great job designing CSP Solutions Group sites, and did all the branding for all products.